By Stefania Aulicino
Remember when you were little and adults asked you “What do you want to be when you grow up?
You didn’t hesitate. You jumped a few decades and said “an Astronaut”; “a doctor”; a lawyer” ; an “entrepreneur.”
You were not phased by the years of education in between today and your end goal. Nor did you worry about the cost, education required, the fact you might have to move to a different geography, meet just the right people, get various certifications, etc.
You built your case convincingly based on your passion. Your passion is the only thing you need to show to get cash to grow.
No one is interested (or has time) to hear about all the intermediate steps along your path. If you are passionate to become a market leader, or be the go-to expert in your geography, tell the world. Share your Optimum Scenario.
The future cannot be analyzed or calculated; it hasn’t happened yet.
The future can only be DECLARED.
Let passion be your guide.
Share your passion of your optimum future in 2020 (revenue and EBIT margin– out a decade) and you’ll be surprised at what they OFFER to help you get there.
You didn’t have to ASK someone if they would like to attend a Blackhawks ice hockey game in Chicago while they were in contention for the Stanley Cup. The Hawks were articulate about their goal and all kinds of fans paid big bucks to be part of their passion to be number 1. The Hawks had a 50/50 chance. Your business has better odds than that!
Should I share my business plan? NO! No one else is an expert in a future you have not yet created. Do you really want to see all the plays the Hawks were considering to position themselves against the different teams they were up against? You are not an expert in ice hockey and they don’t want your advice.
When you share your passion, you attract the passion of others. Passion lets you identify the cheapest source of cash to grow: Those who share your passion because they know and respect you (personally or by reputation). Passion ensures you end up with cash on your terms; cash that wants you in control.
People who catch your passion already see everything they need to know. The future is not guaranteed, so your commitment to do what it takes to achieve the future is what excites people around you.
Too many entrepreneurs believe lack of cash holds them back from achieving their goals.
Not sharing your passion is what holds Entrepreneurs back from achieving their goals.
You cannot make a mistake sharing your passion of the future you really want.
Stefania Aulicino, president of CapitalLinkUSA ensures business owns get cash to keep control of a bigger, more profitable company, faster, safer than they ever thought possible- in any economy. Let us help you become a magnet for non equity and equity sources to fuel your growth. Please explore our tools, solutions and consulting options tailored for different growth stages and different budgets: www.CashAndControl.com
Comments