You, the entrepreneur, are the most advanced specs on the planet. Entrepreneurs alone have the ability to create a future that does not exist- until you make it. Yet many take this willingness to change the future for granted. If you don’t share your passion with the world about where you want to go, you don’t have an asset to sell: an unshared future is a lost asset. Confidence to share your future creates your biggest asset. When you share the future you are really passionate about it becomes an asset others can understand and even help you achieve. Your future is an asset of greater value than most entrepreneurs realize. You see, you, the business builder, are the Golden Goose. A franchise is a classic example of turning your future into an asset others (franchisees) are willing to buy. But you don’t have to franchise your business to get credit for the asset of your future.
Credibility turns this asset into your own valuable currency. The more credible your future the more valuable is your currency. The fastest way to build credibility of your future is the mosaic approach. The concept of a mosaic, applied to finance is based on the principle of divide and conquer. Divide your financial needs into small pieces, like so many flecks of color, each with their own risk-taking appetite. Conquer an ever-widening range of funding options, as each piece you put in place lowers the uncertainty and risk to the next. As you assemble those funding sources, like the Italian artisans of old Pompeii, you create your own financial solution- now that’s a valuable work of art! Best of all, with a mosaic approach, no single creditor is responsible for your success and you are hostage to none.
With your own unique currency you can finance the future you want because there is currency in your passion. But not everyone can see your future to give you all the currency in your passion: only those who share your passion. When your future is bigger than your past, you need to make your future tangible enough for others to see. You need a Corporate Resume. Unlike a personal resume which details only past accomplishments leaving the future to the reader’s interpretations, a Corporate Resume uses past accomplishments as credibility of the future you intend to create. A Corporate Resume translates your passion of that future into a language others can understand. To be succinct enough to fit in a 2 pager, a Corporate Resume translates your passion into the universal language of business- dollars and cents using a set of financial projections in which your business strategy dictates your funding strategy. A Corporate Resume converts your passion into a currency you can tap to get credit for your exciting future today. Tapping the currency in your passion makes you economically self sufficient.
Most entrepreneurs think it’s lack of money holding them back, but in reality it’s not sharing your passion that causes them to lose control, which is key to sustainable, profitable growth.
Like a personal resume, a Corporate Resume can be hard to write because you are a fish in water and it’s hard to gain objectivity. Fortunately, a Corporate Resume is 2 tools: a “story” and a “document”. Even before you complete your Corporate Resume, the experience of crafting it gives you prowess at making your future tangible enough for others to give you credit for that future today. That’s ideal because the story is for everyone, while the document contains confidential information designed for selected recipients. As soon as you begin work on your Corporate Resume you build momentum and create an immediately usable result.
When you let your business strategy dictate your funding strategy, fueled with the currency in your passion, you enter a world of abundant resources so you are in control of your own perpetual cash making machine. You become a Golden Goose. Control puts you in the ideal position to capitalize on today’s volatile and changing economy where innovation and passion are the key drivers to build value. Which future you do you really want?- – it’s your Corporate Resume When you make your future tangible enough for others to buy you have cash and control to take your company to successive levels of profitable growth, faster safer than you ever thought possible– your own sustainable engine.
Where are you in the process of converting your passion into a perpetual cash-making machine – your own Golden Goose? Don’t let this be just a fairy tale for you.
Stefania Aulicino is founder president of CapitalLInkUSA. For 20 years Stefania has helped business builders uncover the right capital for their optimum growth strategy so you get cash and keep control to build the business you really want. www.CapitalLinkUSA.com
Comments