This is a financing strategy based on your dreams.
Mike, a business builder, used his engineering background to develop a proprietary seating system for people confined to wheelchairs. As an inventor, he was proud to have gotten the price down to $1000, so he could not understand why sales were not growing.
Jim, an experienced executive, had been designing insurance reimbursement IT programs for his large publicly held employer for 15 years. He was ready for a change.
As soon as Jim had the opportunity to see what Mike was up to, Jim knew he could help. Jim offered to design and implement a software program that would allow Mike’s existing distributors to deliver an 80% reimbursement to the consumer at Point-Of- Sale. The net result: Mike’s seat dropped in price from $1000 to $200 by dint of the 80% reimbursement rate.
Mike was so impressed that he offered Jim a share in future sales. Instead of taking cash out of the company, Jim deferred any compensation and put in a small investment to catapult the marketing launch!
Did you know that Angels come in 2 extremes? Some Angels have more time than money; some have more money than time. Most people have heard of Angels who will invest cash and offer high level guidance. That’s excellent for some situations, but my experience is that the more passive the investor the higher the cost of money. Why? Because passive Angles must add a risk premium to a future which has not yet been realized. In contrast, active Angels – with more time than money – can also contribute critical talents to convert unknowns into profits. Their investment therefore, does not include a risk premium for any portion of the unrealized future they know they can personally manifest. In many high growth situations, this can be a significant reduction in capital costs, as it was for Mike.
I believe that virtually any successful business person knowledgeable in your industry could become your Angel, if you inspire them with your excitement and clarity of your business dream.
To learn more about how we facilitate this matching process using the Brain Trust LinkUSA™ visit us at http://www.CapitalLinkUSA.com or email me at
Stefania (at) CapitalLinkUSA (dot) com
Stefania Aulicino is founder president of CapitalLInkUSA. For 20 years Stefania has helped business builders uncover the right capital for their optimum growth strategy so you get cash and keep control to build the business you really want. www.CapitalLinkUSA.com
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