What is the best economy to get funding and grow your company? A robust, stable economy or an uncertain, weak economy? If you are an innovative entrepreneurial company, the time to strike is now. In today’s economy, it takes an entrepreneur to thrive.
Think about it: entrepreneurs typically build businesses based on innovations which rock the status quo.
Problem is, in good times, customer have no need to try new things. Customers are fat-dumb-and-happy. Their profits are secure and doing what was done yesterday is always more comfortable.
However, nothing shocks a customer out of their comfort zone like an unstable economic environment. At times like that, customers must search out new solutions to protect their top and bottom line, which makes them very receptive to innovations. And where demand goes, investors are sure to follow.
A classic example is the “green revolution”. As long as oil was below $50 a barrel it was hard for any innovative entrepreneurial company with energy efficiency solutions to gain traction. Marvelous innovations including electric cars, transparent photo voltaic window panes that generate energy, and energy saving light fixtures were doomed to unreceptive investor attention; it was all too easy to squander cheap oil. However, as oil now soars above $100 a barrel, the gas pump tips over $4 a gallon and oil wars loom, even the most staid customers have become receptive to new products with energy efficiency.
An unstable petroleum based economy has ushered in “Green” as the new Siren call for both corporate American and the venture capital community. Any entrepreneur that can claim a green aspect to their product or service is greeted with open arms, accelerated buying decisions and even premium prices. Supported by the wave of customer demand, investors open their pocketbooks.
This point is not just about Green innovations. The conclusion is that a rising tide lifts all boats. While you – and everyone else– can grow in good economic times, you- the innovating entrepreneur have an advantage to also grow in a weak economy. Innovation allows you to profit from change, excel under uncertainty and thrive in economic times where others can’t even survive. And that’s catnip for investors who are challenged to put their money to work in the best of times. Weak economic conditions are when your innovative company becomes more valuable so you can get the cash you need without selling your soul.
Now is the time to capitalize on your ability as an innovator to get funding to grow your entrepreneurial company and discover your power to be economically self-sufficient.
Stefania Aulicino is founder president of CapitalLInkUSA. For 20 years Stefania has helped business builders uncover the right capital for their optimum growth strategy so you get cash and keep control to build the business you really want. www.CapitalLinkUSA.com
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