Get Cash Keep Control BLOG

By Stefania Aulicino

Does your company have a backup system for your computers?
What if one of your key executives was stricken unexpectedly?

What if you could backup your team –in just 90 seconds?

Ted’s 5 year old company was in the midst of introducing a new product in the medical endoscope field. Jerry, his VP of operations was his right hand.

As the visionary, Ted came up with the features and Jerry in operations translating production into a saleable process which was cost effective.

Parts were designed, vendors were being selected, the beta customer was ready
Then Jerry ended up in the hospital. continue reading…

By Stefania Aulicino

Do you consider your company to be passion-driven: Are you on a mission?
Do you have a business plan, whether written or at least a game plan in your mind?

Consider this:
It’s not enough to have a BUSINESS plan for your passion-driven company.
You also have a PERSONAL plan.
A Personal Plan to rejuvenate the PASSION behind the business builder you are.

As the driving force behind your company, if YOU are not in TOP condition, is it really possible for your company to be sustainable in this fast changing world? continue reading…

By Stefania Aulicino

Parents love their children- at least most of the time. Yet, sometimes they need a break from those little bundles of joy. A harried mother deserves some adult company.

I’ve been a competitive sail boat racer in small boats for over 26 years. yet this year I needed a break from the exhilaration of “I’ll never say no”; that “go for broke” attitude that inevitability leads to heavy weather competition in gear busting conditions. Instead, for the first time I did some pleasure sailing this year – selecting only sunny conditions with pleasant 10 knot wind conditions.

I love my company, and all my clients.
It’s no exaggeration that I consider my clients my corporate kids.
It’s my passion to help my clients grow through their corporate adolescent.
Like any proud parent I strive to have my kids achieve their full potential in life.
OK, my attention is their BUSINESS life so as a Corporate Mom, my focus is for my clients to pursue THEIR passion and achieve profitable, fast growth in a safe way.

My company is all about passion.
So it was a surprise that I recently felt a need for a break.

Can you really need a break from your passion? continue reading…

By Stefania Aulicino

YouTube, Twitter, Groupon, and Zynga are members of a new club– “fastest from founding to $1B valuation” club, — Zynga, the social gaming pioneer, earned its membership in just 19 months.

Explosive growth is not confined to social media companies.
Costco (the membership warehouse retailer chain was the first company to grow from zero to $3 billion in sales in less than six years and today is $78 B in revenue.

Think of other fast growing companies you admire.
Disney, Four Seasons Hotel, Patagonia, South West Airlines, Harley Davidson, Green Mountain Coffee, Target, Legos

Why do all these companies grow so fast?
My interpretation is that successful fast growing companies leverage cheap customer acquisition models!
To be a sustainable growth company in the 21st century you need to build a cheap, scalable, automatic model to acquire customers

Please note: customer acquisition is NOT the same as sales acquisition.
• sales and marketing strategies are about how to get people to buy what you have to sell today
• customer acquisition is building a continuous pipeline of people who will buy
anything you can sell them today and in the future at, at higher prices, with accelerating frequency.
continue reading…

By Stefania Aulicino

I love science. Many people know me as an entrepreneur. Not too many people know that I was president of the biology club in high school in Westchester NY. I still retain a fascination with the Discovery Channel: how exciting that we can actually SEE what is going on inside the body.
My delight is learning about how we can understand what makes our incredible human engine work!

Just discovered a book called The Talent Code. Greatness isn’t born. It’s grown. Here’s how.
Daniel Coyle does a remarkable job of story telling backed up by exhaustive interviews with the cutting edge neurologists and scientists which he puts into English!

I’m only on page 69, but I wanted to tell you about this! Something we entrepreneurs can take to heart.

It’s about how people become geniuses. continue reading…