Get Cash Keep Control BLOG

By Stefania Aulicino

Do you consider your company to be passion-driven: Are you on a mission?
Do you have a business plan, whether written or at least a game plan in your mind?

Consider this:
It’s not enough to have a BUSINESS plan for your passion-driven company.
You also have a PERSONAL plan.
A Personal Plan to rejuvenate the PASSION behind the business builder you are.

As the driving force behind your company, if YOU are not in TOP condition, is it really possible for your company to be sustainable in this fast changing world? continue reading…

By Stefania Aulicino

YouTube, Twitter, Groupon, and Zynga are members of a new club– “fastest from founding to $1B valuation” club, — Zynga, the social gaming pioneer, earned its membership in just 19 months.

Explosive growth is not confined to social media companies.
Costco (the membership warehouse retailer chain was the first company to grow from zero to $3 billion in sales in less than six years and today is $78 B in revenue.

Think of other fast growing companies you admire.
Disney, Four Seasons Hotel, Patagonia, South West Airlines, Harley Davidson, Green Mountain Coffee, Target, Legos

Why do all these companies grow so fast?
My interpretation is that successful fast growing companies leverage cheap customer acquisition models!
To be a sustainable growth company in the 21st century you need to build a cheap, scalable, automatic model to acquire customers

Please note: customer acquisition is NOT the same as sales acquisition.
• sales and marketing strategies are about how to get people to buy what you have to sell today
• customer acquisition is building a continuous pipeline of people who will buy
anything you can sell them today and in the future at, at higher prices, with accelerating frequency.
continue reading…