Get Cash Keep Control BLOG

By Stefania Aulicino

Tiger Woods, heralded as the best golf player in history, is having trouble at the PGA Championship 2010 tournament.

Press around his extra- marital affairs has spiraled to cloud his innate golf expertise. Clear proof of mind over matter.

As a business builder, how often do we allow circumstances to get in the way of our innate entrepreneurial expertise?
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By Stefania Aulicino

Remember when you were little and adults asked you “What do you want to be when you grow up?

You didn’t hesitate. You jumped a few decades and said “an Astronaut”;  “a doctor”; a lawyer” ; an “entrepreneur.”

You were not phased by the years of education in between today and your end goal. Nor did you worry about the cost, education required, the fact you might have to move to a different geography, meet just the right people, get various certifications, etc.

You built your case convincingly based on your passion. Your passion is the only thing you need to show to get cash to grow.
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By Stefania Aulicino

The market for endoscopes is a huge market, given all the many procedures that can be done now from NET (nose, ear and throat) to colonoscopies.

As a $2 million repair business addressing these very medical devices, Alex understood all the problems the doctors were experiencing; after all, he was the repair shop for all the different brands.

Alex used the repair revenue and insights to fund a prototype of a universal devise that could support different attachments for each other the various medical disciplines: Swiss Army Knife style.  It was all done.

Alex earned a meeting with an $80 million medical device company with marketing distribution into 12 different specialty medical practices.  He was about give up his power, and a lot of ownership to introduce a new product.

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Is the weak economy keeping you down?
Not if you are an entrepreneur.

In a weak economy, entrepreneurs have the advantage because:

1. Customers need your innovative solutions more desperately than in a robust economy;
2. Companies in your marketplace are willing to experiment- what else can they do to resolve their declining revenue and profits?
3. You can access higher decision-makers, with time on their hands, able to make the commitment to work with you.

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Stefania Aulicino

People say the biggest negative impact on their company is the recent credit crunch, yet few seem to be proactive about addressing this.

The confused credit market is the elephant in the room that no one is addressing.

You are not a bank, but you are a member of a business community: If you don’t protect your business ecosystem, you are actually putting your own company’s long term health at risk.

If you have access to credit, but your customers and vendors are suffering- why not be part of their solution.

If you are starved by credit, don’t cut back your business – reach out to those in your ecosystem who rely on your success.
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By Stefania Aulicino

Mark grew up in the import/export industry in India. He was hired by a US firm, moved to the States. Mark started his own company a decade ago to streamline challenges he understood uniquely about operating effectively between these the 2 distinct cultures. As a 10 year old freight and international logistics company, Mark offered great a solution (including products and services), but at 6% profit he was earning below the 9% industry average.

Most would quickly assume this is a marketing/sales issue. Actually it’s a valuation challenge.
Like a lot of entrepreneurs, Mark was taking for granted what he does best.

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By Stefania Aulicino

Tony Hsieh spent more than a decade building Zappos from on-line shoe retailer into an e-commerce powerhouse. In November 2009 he sold it to Amazon for $1.2 billion and stayed on as CEO under new ownership at a salary of $36,000 in order to keep his dream alive.

Bill Linton founder of Promega Corp, an innovator in the life sciences industry, spent the last 32 years growing his company in excess of $260 million in sales with 200 patents, 2000 products, 1000 employees, 14 branches and 50 global distributors operating in 90 countries. Promega is a privately-owned company with 400 shareholders, most of them employees of the company.

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By Stefania Aulicino

No one wants to pay for things in the new economy.
Free music, free blog content, free apps!
Why would any prudent consumer pay when they can get stuff for free?

Actually, free is the fastest way for sellers to earn premium prices in the new economy:
Free fuels a sustainable business model in the new economy.
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By Stefania Aulicino

How do you start your day?
Do you start your day with meditation? Exercise? That’s energy for your soul.
As an entrepreneur do you start your day with creativity? That’s energy for your corporate spirit.

Consider the cost of squandering the fresh start of your day cleaning-up emails? That’s energy that is reactive. Sure you want to prioritize a quick response to time sensitive inquires and delegate so you are free to focus on the critical start to your day: Creativity will determine how fast your revenue will grow.

Creativity is nuclear fuel for entrepreneurs to grow revenue. Nuclear because the more you use it the more prolific it becomes.

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By Stefania Aulicino

Where does growth for your company come from?
Different prisms offer different insights: perhaps Mozart is an ideal model for entrepreneurs.

Mozart created music reflecting his inner genius. He played compositions for his own pleasure, then for a small group of friends. Those who liked the music arranged salons and invited larger audiences to hear the works. Out of this exposure, a benefactor emerges with an opportunity for Mozart to deliver a composition for a specific “customer” for pay.

What can "Business" learn from "Art"?
Packaging your genius fuels growth.
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