Get Cash Keep Control BLOG

By Stefania Aulicino

Does your company have a backup system for your computers?
What if one of your key executives was stricken unexpectedly?

What if you could backup your team –in just 90 seconds?

Ted’s 5 year old company was in the midst of introducing a new product in the medical endoscope field. Jerry, his VP of operations was his right hand.

As the visionary, Ted came up with the features and Jerry in operations translating production into a saleable process which was cost effective.

Parts were designed, vendors were being selected, the beta customer was ready
Then Jerry ended up in the hospital. continue reading…

By Stefania Aulicino

Parents love their children- at least most of the time. Yet, sometimes they need a break from those little bundles of joy. A harried mother deserves some adult company.

I’ve been a competitive sail boat racer in small boats for over 26 years. yet this year I needed a break from the exhilaration of “I’ll never say no”; that “go for broke” attitude that inevitability leads to heavy weather competition in gear busting conditions. Instead, for the first time I did some pleasure sailing this year – selecting only sunny conditions with pleasant 10 knot wind conditions.

I love my company, and all my clients.
It’s no exaggeration that I consider my clients my corporate kids.
It’s my passion to help my clients grow through their corporate adolescent.
Like any proud parent I strive to have my kids achieve their full potential in life.
OK, my attention is their BUSINESS life so as a Corporate Mom, my focus is for my clients to pursue THEIR passion and achieve profitable, fast growth in a safe way.

My company is all about passion.
So it was a surprise that I recently felt a need for a break.

Can you really need a break from your passion? continue reading…

By Stefania Aulicino

How do you drive value in your business? Is it planned or spontaneous?
Opportunistic or predicable?

Entrepreneurs are always on the lookout for new profit-making opportunities.
But is your process Re-active or Pro-active?

98% are entrepreneurs are REACTIVE.
What do you think the growth of a Reactive Entrepreneur looks like?
Yes, reactive Entrepreneurs:
• take any client that is willing to work with them to feed their organization so they struggle with commodity prices in an ever increasing world
• can’t attract top talent so growth is exhausting
• these Entrepreneurs are chronically short of cash
This reactive growth like this is more risky than the Optimum Growth Strategy which is proactive.

Yet only 2% of Entrepreneurs are PROACTIVE about focusing on their Optimum Growth Strategy
What do you think the growth of Proactive Entrepreneurs looks like?
Yep, Proactive Entrepreneurs:
• Have their choice of the right clients who happily pay premium prices
• attracts top notch talent to implement their vision
• are a magnet for cash
These proactive E are energized by pursing their Passion and their growth is FAST, PROFITABLE and SAFE.
continue reading…

Stefania Aulicino

In unstable economic times, when sales are harder to close, the worst thing an innovative company can do is diversify.

Specialize on your core competency.
Go deeper.
Go wider with different features.
But don’t move away from your core competency.
continue reading…

Is the weak economy keeping you down?
Not if you are an entrepreneur.

In a weak economy, entrepreneurs have the advantage because:

1. Customers need your innovative solutions more desperately than in a robust economy;
2. Companies in your marketplace are willing to experiment- what else can they do to resolve their declining revenue and profits?
3. You can access higher decision-makers, with time on their hands, able to make the commitment to work with you.

continue reading…

By Stefania Aulicino

Mark grew up in the import/export industry in India. He was hired by a US firm, moved to the States. Mark started his own company a decade ago to streamline challenges he understood uniquely about operating effectively between these the 2 distinct cultures. As a 10 year old freight and international logistics company, Mark offered great a solution (including products and services), but at 6% profit he was earning below the 9% industry average.

Most would quickly assume this is a marketing/sales issue. Actually it’s a valuation challenge.
Like a lot of entrepreneurs, Mark was taking for granted what he does best.

continue reading…

By Stefania Aulicino

Tony Hsieh spent more than a decade building Zappos from on-line shoe retailer into an e-commerce powerhouse. In November 2009 he sold it to Amazon for $1.2 billion and stayed on as CEO under new ownership at a salary of $36,000 in order to keep his dream alive.

Bill Linton founder of Promega Corp, an innovator in the life sciences industry, spent the last 32 years growing his company in excess of $260 million in sales with 200 patents, 2000 products, 1000 employees, 14 branches and 50 global distributors operating in 90 countries. Promega is a privately-owned company with 400 shareholders, most of them employees of the company.

continue reading…

By Stefania Aulicino

No one wants to pay for things in the new economy.
Free music, free blog content, free apps!
Why would any prudent consumer pay when they can get stuff for free?

Actually, free is the fastest way for sellers to earn premium prices in the new economy:
Free fuels a sustainable business model in the new economy.
continue reading…

By Stefania Aulicino

How do you start your day?
Do you start your day with meditation? Exercise? That’s energy for your soul.
As an entrepreneur do you start your day with creativity? That’s energy for your corporate spirit.

Consider the cost of squandering the fresh start of your day cleaning-up emails? That’s energy that is reactive. Sure you want to prioritize a quick response to time sensitive inquires and delegate so you are free to focus on the critical start to your day: Creativity will determine how fast your revenue will grow.

Creativity is nuclear fuel for entrepreneurs to grow revenue. Nuclear because the more you use it the more prolific it becomes.

continue reading…