By Stefania Aulicino
What have you learned from social media?
You could answer a lot of things, but I think it boils down to this:
People like to connect with each other!
And no wonder.
Your mother thinks you walk on water.
The better people know you, the more valuable you are!
Where are you most valuable?
Most likely your family: that’s your blood and your in-laws. Beyond that smallest community, your value grows as you extend your community reach to include those who share hobbies, sports, and those who know you at church, community work, and your neighbors.
Your value continues to grow reaching out to your class mates, colleagues you know from business, trade associations.
When you reach out even further, perhaps you are viewed as a thought leader in your industry, even in the world at large.
That’s the business of social media: social media makes the case for a cheap client acquisition model for business.
• Friends are a source of wealth! The better people know you, the more they value you.
• When you understand your clients, the more those clients value you.
• Creating friends is free: Customers deserve to be friends
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