By Stefania Aulicino
You can get advice anywhere, but all advice is NOT the same.
Buzz invented a barrier to address flooding when he was digging below the water table for real estate sites in Florida. The effect was a fast solution allowing him to complete projects where other construction companies could not operate.
His “advisors” declared this was perfect for emergency solutions, suggesting entities like FEMA (Federal Emergency Management Agency) would be big customers. Buzz thought that made sense and he spent 6 months trying to get into government agency offices to sell his product, without success.
Why do so many Business Owners accept business advice from their lawyers or accountants?
Nothing wrong with lawyers or CPAs, but you need to understand what kind of advice you will get.
• A lawyer is focused on avoiding risk
• A CPA is focused on documenting the past
How relevant is THAT for a business builder, responsible for profiting from the FUTURE?
The same is true of seeking out advice from a venture capitalist or angel investors.
Nothing wrong with learning about the investor finance world, but only you have spent your entire career to become an expert in your business and they are just learning it.
It DOES make sense to learn from each of your “advisors” about their area of expertise.
Just don’t confuse that with advice relevant for how to build your unique business. continue reading…