By Stefania Aulicino
The market for endoscopes is a huge market, given all the many procedures that can be done now from NET (nose, ear and throat) to colonoscopies.
As a $2 million repair business addressing these very medical devices, Alex understood all the problems the doctors were experiencing; after all, he was the repair shop for all the different brands.
Alex used the repair revenue and insights to fund a prototype of a universal devise that could support different attachments for each other the various medical disciplines: Swiss Army Knife style. It was all done.
Alex earned a meeting with an $80 million medical device company with marketing distribution into 12 different specialty medical practices. He was about give up his power, and a lot of ownership to introduce a new product.