All businesses have a growth strategy, but too many pursue bad growth. Growth without profit is bad growth.
Profitable growth requires a sustainable business model. For entrepreneurial business builders, that’s doing what you love for people who benefit most from what you do best. When you pursue your passion, a sale is not the end; it’s the beginning of a cash annuity.
What is your customer annuity?What is the life-time value of your customer? You are not alone if you are saying “I never thought about my customers as an annuity.”
