Can you finance your passion – your company vision- the same way you finance your company’s growth?
If you had pursued your passion of the future you really wanted – your passion—in 2008, could you have changed the impact of 2009 on your company? In 2009 an incredible number of companies lost half of their revenue base.
Rob’s company was doing great in 2008- it was his best year ever- $8 million in revenue. By 2009, he had to cut 26 employees and was down to $3 million.
“Cash was not the issue” Rob said. He still had a bank line of credit and plenty of internally generated cash flow because his customer terms were 40% with order and 40% progress payment on top of healthy profit margins. So what happened?
