This is the ideal time for innovative entrepreneurs to grow—yes right now.
You are the most advanced species on the planet. It’s you that creates value, profits from uncertainly and thrives where others can’t even survive.
What about the cash? No problem- uses your own unique currency. What do I mean- simple. Capitalize on your unique ability to create a future that does not exist unless you create it. Wall Street has been focusing on trading value. You – the innovative entrepreneur – have never stopped building value. You use your passion to introduce new solutions to market problems. That is a future that would not exists unless you invested the sweat, became the leader and attracted your own eco-system. You already have the source of safe money inside that eco-system. Because the truth is there is currency in your passion.
Rule 1. Cash-in on interdependence. Flowers and bees are part of an econ system: they need each other to thrive. Reach out to customers who benefit from your solution; vendors who share in your product/service success. Who else gains when you succeed? Those are players in your eco-system: besides customers and vendors reach out to employees; shipping, logistics, marketing resources, IT vendors – no matter how big or small they are, they have the same issues you do; we all operate inter-dependently and our success and their success are intertwined. Remind them of that.
Rule 2. Divide and conquer. Don’t look for all your funding from a single source. You could become hostage to that source. Instead, use the mosaic approach: divide your needs into small pieces—deferred payment terms from several vendors, advance payment from several customers. With each piece you put in place you lower the risk to the next and attract more funding options. Build your Financial Mosaic. Be creative. Now is the time to pay attention to how extensive is the web of your eco-system. Every income source and every expense source is a potential contributor to your eco-system. Ask each how they would like to contribute and be prepared to be surprised.
Rule 3. Protect your confidence. So long as you pursue the future you really want, you are the source of creating value. When you create value you are in control of exchanging value with those who share your passion and will benefit from your company’s success. That makes you economically self sufficient; your ability to create that future is your unique currency. When you get credit for your future today, you can access all the cash you need and retain ownership control too.
Remember. There is currency in your passion. And that’s good news for innovative entrepreneurs because the one thing we have plenty of is passion! When you create value- not just trade it- you can get cash and keep control- even in today’s crazy economic environment.
Stefania Aulicino is founder president of CapitalLinkUSA which ensures business builders secure resources – cash and talent- that share your passion. You have your choice of how to get Cash And Control: We do it for you with the Turnkey Cash and Control System or we offer you self learning tools with online Cash And Control System products. www.CapitalLinkUSA.com
