Get Cash Keep Control BLOG

By Stefania Aulicino

As privately held companies, most of us were not tempted with all that. As innovators in our industry, we are too busy building value and now that will come to our aid as the basis for safe money.

Safe money is based on taping your own eco-system. You solve a problem for your customer, and that customer wants you to succeed. Your product/service is built from the components/contributions of various vendors and those vendors want you to succeed. Your employees have talents they enjoy contributing to your company and they want you to succeed. Your eco-system is a web of interdependence.

What is the link between these various elements of your eco-system? They all benefit from your unique ability to create a future that will not exist unless you create it. Your Future is your unique currency. But it is a currency only to those who share in your future who are members of your eco-system. Which is the only place you enjoy working anyway.

You see, there is currency in your passion for the future you want to create. All it takes to tap the currency in your passion is Confidence Credibility and Control.

Confidence to share your passion of the future you really want- even in this unstable and crazy economic environment: be the innovative leader you really are.

Credibility comes from receiving “credit” for that future today in the form of safe money- advance payments from your customers, deferred payment terms from vendors, extra investment by your employees- as evidence that they value the future you are creating as members of your eco-system.

Control is the secret to sanity for you during these unpredictable times. It’s never what you plan for that puts your company at risk- it’s what you can’t plan for. There are lots of sources in your eco-system to finance your budgeted expenses= and you must reach out to all of them now. But don’t stop with the budgeted expenses. What about the unknown expense. Like the bank having regulatory limitations that affect your credit line; like your biggest client having toxic “assets” that divert their attention from their real operations. For that, you need a safety net of your own. That’s equity that wants you in control of your future. That too comes from your eco-system. Instead of looking for “outside” capital- invite safe capital; People who know you and your industry who like what you are doing. Principle investors investing their own money, who know your industry, see opportunity where others see risk. They too can give you credit for your future today. And, with fewer safe places for principle investors to put their money- they are looking for new safe havens they trust.

Not only do you- the business owner – build value, but you are the source of value exchange which is the gold standard we need right now. Go ahead. Tap the currency in your passion. And realize that you were always economically self sufficient.

Stefania Aulicino is founder president of CapitalLinkUSA which ensures business builders secure resources – cash and talent- that share your passion. You have your choice of how to get Cash And Control: We do it for you with the Turnkey Cash and Control System or we offer you self learning tools with online Cash And Control System products. www.CapitalLinkUSA.com

By Stefania Aulicino

This is the ideal time for innovative entrepreneurs to grow—yes right now.
You are the most advanced species on the planet. It’s you that creates value, profits from uncertainly and thrives where others can’t even survive.

What about the cash? No problem- uses your own unique currency. What do I mean- simple. Capitalize on your unique ability to create a future that does not exist unless you create it. Wall Street has been focusing on trading value. You – the innovative entrepreneur – have never stopped building value. You use your passion to introduce new solutions to market problems. That is a future that would not exists unless you invested the sweat, became the leader and attracted your own eco-system. You already have the source of safe money inside that eco-system. Because the truth is there is currency in your passion.

Rule 1. Cash-in on interdependence. Flowers and bees are part of an econ system: they need each other to thrive. Reach out to customers who benefit from your solution; vendors who share in your product/service success. Who else gains when you succeed? Those are players in your eco-system: besides customers and vendors reach out to employees; shipping, logistics, marketing resources, IT vendors – no matter how big or small they are, they have the same issues you do; we all operate inter-dependently and our success and their success are intertwined. Remind them of that.

Rule 2. Divide and conquer. Don’t look for all your funding from a single source. You could become hostage to that source. Instead, use the mosaic approach: divide your needs into small pieces—deferred payment terms from several vendors, advance payment from several customers. With each piece you put in place you lower the risk to the next and attract more funding options. Build your Financial Mosaic. Be creative. Now is the time to pay attention to how extensive is the web of your eco-system. Every income source and every expense source is a potential contributor to your eco-system. Ask each how they would like to contribute and be prepared to be surprised.

Rule 3. Protect your confidence. So long as you pursue the future you really want, you are the source of creating value. When you create value you are in control of exchanging value with those who share your passion and will benefit from your company’s success. That makes you economically self sufficient; your ability to create that future is your unique currency. When you get credit for your future today, you can access all the cash you need and retain ownership control too.

Remember. There is currency in your passion. And that’s good news for innovative entrepreneurs because the one thing we have plenty of is passion! When you create value- not just trade it- you can get cash and keep control- even in today’s crazy economic environment.

Stefania Aulicino is founder president of CapitalLinkUSA which ensures business builders secure resources – cash and talent- that share your passion. You have your choice of how to get Cash And Control: We do it for you with the Turnkey Cash and Control System or we offer you self learning tools with online Cash And Control System products. www.CapitalLinkUSA.com