Yes you can! That is not a political statement for Obama, but a reminder of the power of passion.
As a business builder you already have all you need to build the business you really want because there is currency in your passion. Self-sufficiency for a business builder means tapping your own unique currency. When you tap the currency in your passion you become a magnet for the passion of others and that creates synergy – a force multiplier were 1+1 exceeds 10, which is how you can exceed even your own greatest corporate ambitions.
Too often entrepreneurs fall into a trap, thinking that lack of cash is their biggest obstacle to achieve their goals; in reality, the most devastating obstacle is not sharing your passion- effectively.
The problem is not every one can understand your passion. Creating a future that does not yet exist is the unique genius of the business builder. Others can’t see what you see- until you can translate it for them. You need a Corporate Resume. Like a personal resume, its short- 2 pages. But, unlike a personal resume, which only documents past accomplishments and leaves the future to the reader’s interpretation, a Corporate Resume details your company’s current distinctions PLUS your passion about the future you want. To capture your passion succinctly, a Corporate Resume uses the universal langue of business- dollars and cents: a set of financial projections based on you doing what you do best funded as if you won the lottery so all the money needed to grow is your own. The distinctions of what you do best today makes your future credible, just like your past job experience makes you a great candidate for more responsibly in the next position.
A Corporate Resume is really 2 tools: a “story” for everyone and a “confidential document” only for selected recipients. Both the story and the document work to make your future tangible enough for others to buy today. Writing your Corporate Resume in stages builds momentum by capturing your passion to create immediately usable results.
The “story” is something you –the visionary– can source directly by liberating your vision of the company you want to build. But like a fish in water, you lack objectivity. Conversely, the “document” is designed to benefit from a “team discovery meeting” in which your multi-discipline team contribute their inputs. Think of the team discovery process as analogous to the story of the 8 blind men describing an elephant – individually, the guy holding the ear vs the one holding the tail believe they are dealing with unrelated animals, but together they accurately describe an elephant which neither could accurately describe alone. Don’t underestimate the value of getting team input to finalize your Corporate Resume document. But don’t wait either.
In fact, the 2 Corporate Resume tools have different uses. Use your story immediately with everyone you interact with, customizing levels of confidentiality. Vendors don’t need to know about your customer profit margins to get excited about the growth and size of the market you address; Family and Friend investors don’t need to become industry experts to buy your execution prowess. The story alone will source all kinds of funds you might never have thought to ask for. The confidential document, however, should be shared selectively, perhaps with Angel investor candidates, only after you have verified their “shared passion” based on the story version.
When your future is bigger than your past, an updated Corporate Resume, just like a personal resume, keeps you economically self-sufficient, ensuring you always get full credit for what you deserve. Yes you can! The highest valuation is not just a good idea, it’s a confirmation you have effectively shared your passion so others can give you credit for your future today. Yes you can! Your Corporate Resume is your blue print to avoid lack of cash as an obstacle to your goals. Yes you can!
Stefania Aulicino is founder president of CapitalLInkUSA. For 20 years Stefania has helped business builders uncover the right capital for their optimum growth strategy so you get cash and keep control to build the business you really want. www.CapitalLinkUSA.com
