Which set of financial projections should you share with a prospective investor:
-
the most conservative?
-
the most aggressive?
- the most probable?
It’s a trick question. None of the above! You should only share financial projections of the future YOU would fund if all the capital needed was your own. That’s your Optimum Growth Strategy™.
Each of the other projections has its own purpose: The most conservative is appropriate for your banker; the most aggressive is great to discuss with your management team; the most probable is valuable to use with your accounting for tax planning. However, in the hands of an investor, each of these other plans would match you up with the wrong kind of funding source: too conservative, too aggressive, too undistinguished in a competitive landscape.
In contrast, the Optimum Growth Strategy details your vision- a vision no one can see unless you share it. The Optimum Growth Strategy is a very specific strategy based on your personal insights as a Business Builder; your knowledge of your marketplace- its risks and opportunities. It is also based on your distinctive know-how that makes your future different from anyone else’s. As a result, the Optimum Growth Strategy is the strategy that delivers the highest return for the lowest risk. That is the business definition of optimum.
I help clients discover their Optimum Growth Strategy because sharing it ensures you will attract abundant resources that will help you get where you want to go. That makes for a good marriage! One where the investor you attract wants YOU in control! The result is a synergy where you just might just exceed your own greatest corporate ambitions. Profitable growth. Faster. Safer than you ever thought possible!
Stefania Aulicino is founder president of CapitalLInkUSA. For 20 years Stefania has helped business builders uncover the right capital for their optimum growth strategy so you get cash and keep control to build the business you really want. www.CapitalLinkUSA.com
